“Reduced sugar” isn’t new—but reducing more sugar than ever before while delivering clean sweetness is big news. The solution: BESTEVIA™ Reb-M stevia sweetener, a high-purity, next-generation stevia sweetener launched by SweeGen.

BESTEVIA™ Reb-M stevia sweetener is 200 to 300 times sweeter than sugar. The process starts with the leaf of the stevia plant and results in a 95% pure Reb-M stevia sweetener with significantly less bitterness and aftertaste compared to conventional stevia sweeteners. This enables you to achieve levels of sugar reduction that were impossible or unpalatable until now.

BESTEVIA™ Reb-M stevia sweetener is approved in the U.S. and it will soon be approved in other countries. The sweetener you—and consumers—have been waiting for is here.


BESTEVIA™ Reb-M stevia sweetener is unlike any other on the market. We start with the extract obtained from the leaves of the stevia plant and use a proprietary technology to deliver a breakthrough sweetener with less bitter aftertaste to mask. With zero calories and a taste that’s the closest thing to sugar, BESTEVIA™ Reb-M stevia sweetener offers the best of both worlds to consumers—and to your products.


Testing by our sweetness experts shows that with BESTEVIA™ Reb-M stevia sweetener, beverages can achieve more than 70% sugar reduction without compromising taste. And our sensory mapping proves that this new Reb-M stevia sweetener produces a sweetness much closer to that of sugar compared to Reb A.


This versatile sweetener empowers you to give consumers the sugar-like taste they love—with fewer of the calories they don’t—in applications including:

• Beverages
• Dairy products
• Bakery products
• Table top sweeteners
• Confectionery treats
• Nutritional foods and beverages

To learn more, download our sensory profile study


A breakthrough in sweetness

Get the facts about BESTEVIA™ Reb-M stevia sweetener



Regulatory Approvals

United States
BESTEVIA™ Reb-M GRAS affirmed, FDA No Objection Letter Received

Approved by Health Canada

Peru follows the FDA Approval

Ecuador follows the FDA Approval

Approved by COFEPRIS

Future approvals

We are working toward approval in multiple countries/regions by the end of 2017.

Contact us for further information at info@sweegen.com

The Newest Addition to our Sweetener Profile – Bestevia Reb-D

BESTEVIA™ Reb D is the newest addition to our sweetener portfolio. Reb D can be found in the stevia leaf among many other molecules. Starting from the leaf, our unique manufacturing process enables us to cost-efficiently produce this sweet-tasting, zero-calorie stevia sweetener. Initial testing shows the increased sweetness and decreased aftertaste compared to Reb A.

Regulatory Approvals for Bestevia Reb-D

United States
BESTEVIA™ Reb-D:  GRAS affirmed, FDA No Objection Letter Received.

Future Approvals
We are working toward approval in multiple countries/regions in the next years.

Contact us for further information at info@sweegen.com




We produce BESTEVIA™ Reb-M through the use of our patent granted and pending processes and methods. We also have a licensing arrangement that allows us to produce Reb-M through our own unique and proprietary pathway. This pathway has also led us to the production of other steviol glycosides. Each of these new molecules offers a different sweetness profile and each has unique characteristics in terms of taste, mouthfeel and solubility, making them ready for use in new and different applications.

Here is a list of only a few of the steviol glycosides that we plan to produce in the future:

• Reb E
• Reb V
• Reb W

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