Industry News:

Baby food fears: Why Singapore must extend sugar awareness efforts to infant and toddler foods
Reformulate or be taxed: Campaigners call for levy on ‘excessive calories’ in unhealthy foods
UK health campaigners call for sweeping “calorie tax” on processed foods
World sugar supply seen tightening
Consumers already ‘get it’: Kiwi industry rages at latest sugar tax study
Watch: Sugar taxes – the case in favour: “Enormous evidence of success”
Watch: Sugar taxes – the case against: ‘Simply slapping on a tax is misguided’
Will UK sugar tax be extended to mild drinks?
Science Shorts: Sugar-sweetened drink studies, red meat mortality research, cell-based meats and more feature in out round-up
Plant-based sales surge to $4.5 billion
Policy Picks: Sugar taxes in Malaysia and Pakistan, stricter import rules in South Korea and more feature in our round-up
Bestevia Reb E stevia leaf sweetener approved in Canada

Effective sugar taxations: Two factors crucial for success, claims New Zealand study
Coca-Cola, Nestle and Fonterra reaffirm reformation drive amid calls for more Malaysian government support
Baby foods contain ‘too much sugar and are incorrectly labelled’: WHO
Beverages blow: Researchers find sugar in drinks carries higher health risks than that in food
Sweegen expands manufacturing bases to Europe
French study suggests ‘possible’ link between sugary drinks and cancer
Just ONE drink of fruit juice or sugary tea a day can dramatically increase the risk of cancer, major study suggests
Australians have a growing appetite for sweet drinks reform
Is food too sweet? Big data research shows consumers find many products to be over-sweetened
Baby food nutrition slammed in government report
Malaysia sugar tax: Innovation and reformulation underway, but is it enough?
Low-calorie and dairy-free could be the way forward for frozen desserts
How the sugar tax has transformed the soft drinks category
UK schools implement Sugarwise certification scheme to slash high sugar consumption
Sugar-sweetened beverage tax drives down consumption, meta-analysis shows
FDA issues GRAS no objection letter for Sweegen Bestevia Reb E sweetener
Non-GMO Bestevia Reb E receives FDA No Objection Letter
First, they came for soft drinks…How the anti-sugar lobby will affect the alcohol industry – Comment
FDA clarifies ‘added sugars’ labeling rules for honey and maple syrup
Latin American countries top for sugary drink intake
High GI, high diabetes risk: New systematic review provides ‘robust evidence’ of link

Taxes galore: Pakistan to double sugar taxation as part of effort to secure IMF bailout funds
F.D.A. issues final guidance on single-ingredient sugars and syrups labeling

Closing in on a non-sugar-sweetener – One without a weird aftertaste
Battle against obesity in UAE starts with slashing sugar in food products

Consumer sweet spot: Do sweeteners present a nutritious solution to the sugar reduction “megatrend?”
Sugar vs fat reduction in cakes and biscuits: ‘it’s not one or the other’
Sugary beverages feed tumor growth in mice, study shows
Sensor monitors the shelf life of milk

Warning labels for soda might be the only way to save our children from the sugar lobby
Sugar vs fat reduction in cakes and biscuits: ‘It’s not one or the other’
Tax on sugary drinks in Philadelphia halves purchases in the city in the first year, JAMA study finds
Dangerous dairy: Bangladesh milk adulteration report delayed despite “large majority” of sample tainted
Should the US impose a soda tax? Economists say yes, for financial and health benefits
Label (mis)understanding: Nearly half of US consumers purchase products despite uncertainty over their claims
“No longer sweet young things”: Boomers drive demand for sugar replacement, says Innova Market Insights

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Press Releases:

SweeGen’s non-GMO Reb M Stevia Leaf Sweetener Approved in Singapore

Food and Drink manufacturers’ answer to Singapore’s proposed “Sugar Tax” 

Rancho Santa Margarita, Calif., Aug. 7, 2019 – SweeGen, Inc., a nature-based sweetener company announced the Singapore Food Agency has added SweeGen’s Reb M Stevia Leaf Sweetener to the list of permitted food additives.

SweeGen’s Reb M is a non-caloric stevia sweetener that provides sweetness with a clean, sugar-like taste and now enables food and beverage manufacturers to reduce sugar, without sacrificing taste.

This approval comes at a time when Singapore is considering a “sugar tax” hoping to change the behaviors of consumers and manufacturers on reducing sugar-based products. Earlier this year, Singapore’s Ministry of Health (MOH) proposed multiple measures potentially impacting the food and beverage sectors including banning the sale of higher sugar drinks and imposing a tax on sugar-based drinks.

SweeGen’s unique production starts with the stevia leaf and uses a patented bioconversion process to achieve high purity, clean-tasting Reb M. This process enabled SweeGen to obtain the Non-GMO Project verification for Reb M, which was commercialized in 2017 and has been approved in many regions around the world.

“We are excited to introduce our non-GMO Reb M stevia leaf sweetener to food and beverage manufacturers in Singapore,” said Lewis Tessarolo, senior director of business development Asia Pacific, SweeGen.  “Consumer demand for zero and reduced-sugar products is on the rise globally, and our non-GMO Reb M provides a solution to manufacturers.”

Reb M, together with Reb D and e+ is part of SweeGen’s non-GMO stevia sweetener portfolio. Consumer demand for zero and reduced-sugar products is on the rise globally, and nature-based stevia sweeteners provide a great tasting alternative to sugar and artificial sweeteners.

About SweeGen

SweeGen, Inc., is dedicated to the development, production and distribution of non- caloric sweeteners for the food, flavor and beverage industries. SweeGen’s robust product pipeline, intellectual property portfolio, and dedicated manufacturing capacity and R&D provide the foundation for innovation and delivery of high-quality sweeteners. For more information please contact and visit SweeGen’s website,

Cautionary Statement Concerning Forward-Looking Statements

This press release contains forward-looking statements, including, among other statements, statements regarding the future prospects for Reb M stevia leaf sweetener. These statements are based on current expectations, but are subject to certain risks and uncertainties, many of which are difficult to predict and are beyond the control of Sweegen, Inc.

Relevant risks and uncertainties include those referenced in the historic filings of Sweegen, Inc. with the Securities and Exchange Commission. These risks and uncertainties could cause actual results to differ materially from those expressed in or implied by the forward-looking statements, and therefore should be carefully considered. Sweegen, Inc. assumes no obligation to update any forward-looking statements as a result of new information or future events or developments.

Non-GMO BESTEVIA® Reb M stevia leaf sweetener approved in Australia, New Zealand.

Rancho Santa Margarita, CaliforniaJan. 24, 2019 /PRNewswire/ — Sweegen, Inc., a provider of non-GMO, nature-based stevia sweeteners, announced Food Standards Australia New Zealand (FSANZ) has assessed and approved BESTEVIA® Reb M Stevia Leaf Sweetener for use as a food additive in Amendment No. 183 issued on January 23, 2019.

After performing a detailed safety evaluation, FSANZ amended the current specification for Rebaudioside M under the Australia and New Zealand food standard code to include Sweegen’s BESTEVIA® Reb M, produced through a unique, stevia leaf – based bioconversion process.

BESTEVIA® Reb M is a non-caloric, high-purity stevia sweetener with a clean, sugar-like taste that can replace up to 100% of sugar or artificial sweeteners in beverages, dairy products, bakeries, and nutritional foods, amongst many other applications. Sweegen also offers stevia-leaf Reb D and its newest stevia sweetener, BESTEVIA® e+ in other countries, which are all great choices for sugar reduction, with a clean sweet taste, closest to sugar.

Sweegen is looking forward to working with local flavor houses to support sugar reduction projects locally. The worldwide trend towards clean labels supports the use of nature-based, non-GMO, sustainable ingredients, like Sweegen’s BESTEVIA® Reb M.

“We are excited to now offer our non-GMO Project Verified, great-tasting stevia sweetener in Australia and New Zealand. Reb M is the first of our stevia sweeteners to be approved, with further approvals in the pipeline. Our in-house applications team can also help food and beverage companies find the perfect sweetener solution to make their consumer products more competitive while meeting consumer taste preference,” said Katharina Pueller, director, natural sweetener business of Sweegen.

Cautionary Statement Concerning Forward-Looking Statements *

SweeGen’s new stevia product, BESTEVIA® ewill be introduced at Supply Side West in Las Vegas.

Rancho Santa Margarita, Calif.Nov. 5, 2018 /PRNewswire/ — Sweegen, a plant-based stevia company, and producer of next generation, non-GMO Reb M and Reb D, is moving to the next level of sugar reduction. The company is introducing its new stevia product BESTEVIA® eat Supply Side West in Las Vegas.

Sweegen has achieved great success with the market adoption of its Non-GMO BESTEVIA® Reb M and Reb D as sweeteners as well as sweet taste modulators. Reb M and Reb D have proven as two of the best nature-based sugar reduction tools on the market so far.

The Coca Cola Company and PepsiCo have patented the use of Reb M and Reb D respectively at certain usage levels in beverage applications. The beverage industry shows great respect to this existing IP and in response has been looking for new stevia molecules beyond Reb M and Reb D that can be used specifically in beverages.

Sweegen’s applications team, led by Shari Joslin, SVP of Application Technology, developed BESTEVIA® ewith a taste profile closer to sugar, high solubility for use in concentrates, high stability, and a price competitive to sugar. “We have tested this new product in beverages, dairy, nut butter, condiments, jams, jellies, and baked goods. The results are overwhelming and we are excited to show this new product to our customers,” says Shari Joslin. BESTEVIA® eis being tested in a number of applications by a professional sensory panel with very promising results.

“Our newest stevia sweetener contains Reb E 95%, Reb M (below 50ppm) and other stevia compounds, and provides the food and beverage industry an economic solution for 100% sugar reduction. At the same time BESTEVIA® e+ meets consumer taste preference,” says Katharina Pueller, director natural sweetener business.

Sweegen uses plant-based bioconversion to produce its non-GMO stevia sweeteners at a commercial volume. Most of Sweegen’s products have already been Non-GMO Project Verified, are FDA-GRAS and FEMA-GRAS.  BESTEVIA® eis approved to be sold in the US, with other regulatory approvals pending.

Sweegen welcomes all industry partners to discuss sugar reduction solutions at Supply Side West in Las Vegas, at booth #3943 or at Flavorcon, booth #704.

Cautionary Statement Concerning Forward-Looking Statements *

SweeGen names Shari Joslin SVP of Application Technology

Rancho Santa Margarita, Calif.July 12, 2018 /PRNewswire/ — SweeGen, Inc., a provider of nature-based, non-GMO stevia sweeteners, announced today that it is expanding its customer support services and has appointed Shari B. Joslin as Senior Vice President of Application Technology, effective July 1, 2018.

Shari leads the company’s product development and application activities, focusing specifically on the application of SweeGen’s portfolio of next generation, non-GMO verified stevia sweeteners like Reb M and Reb D into client’s food and beverage brands.

“SweeGen is moving rapidly to respond to consumer demand for natural, zero-calorie and non-GMO sweeteners,” said Chuck Davis, SweeGen’s President, “Shari is the right person to help our customers effectively reduce sugar and calories in their products while maintaining sugar-like taste.  She is a leader with an excellent track record of delivering results aligned with consumer trends.”

Prior to joining Sweegen in 2018, Shari held various executive roles in the flavor industry focusing on domestic and global innovation with a proven track record in commercializing flavor and ingredient technologies. Shari has been a successful senior leader in product and process development, a global innovation and business development for 29 years and worked for Brown Forman, Flavorman, Firmenich, Mane, Senomyx and Chromocell.

Shari received her Bachelor of Arts in Chemistry from Bellarmine University in Louisville, Kentucky and an Executive MBA from Rider University in Lawrenceville, NJ.

“SweeGen has developed and commercialized an exceptional pipeline of innovative stevia sweeteners. I am very excited and honored for this opportunity to join SweeGen,” states Shari Joslin, “With this new role, I am focusing on working directly with our clients to deliver great tasting, healthier food and beverage options for their consumers and expanding and strengthening their brand position. SweeGen is the solution provider with its innovative, non-GMO and non-caloric stevia sweeteners.”

Cautionary Statement Concerning Forward-Looking Statements *


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